I receently received this fantastic direct mail package from an online coach promoting her upcoming event. It came in a shiny purple (my favorite color!) cellophane wrapper and the mail inside was brightly colored and written beautifully. It got me thinking....
Why don't more coaches use direct mail? Just because we're online doesn't mean we shouldn't reach out with a personal touch. As a copywriter for online coaches, I very rarely have coaches request direct mail content; and after seeing the elegantly wrapped, detailed mail from this particular online coach, I have to wonder, why not?
The internet is a fabulous marketing tool, that goes without saying, but why do online business owners, coaches included, limit themselves to the online world? I have to say, the coach who sent this package will definitely stand out in my mind.
I think including direct marketing into their marketing strategy. Perhaps sending postcards on holidays or more indepth mail for upcoming events or sales. Why not? It can only enhance your marketing efforts! So give in a shot, it may just lead to several new clients who are impressed with your personal touch!
